Leo Burnett Quotes on Advertising (13 Quotes)

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'