I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
More Quotes from Leo Burnett:
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
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It is easier to prevent bad habits than to break them.
Benjamin Franklin
If you look at the fact that the best chance we have for a good economy is the private sector. The government cannot create jobs. If the government could create jobs, then Communism would have worked. But didn't work. So what we have to do is allow the private sector and the entrepreneurial spirit to lead us back to a job-filled recovery.
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