Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
More Quotes from Leo Burnett:
Plan the sale when you plan the ad.Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
Don't tell people how good you make the goods tell the how good your goods make them.
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
Readers Who Like This Quotation Also Like:
Based on Topics: Advertising Quotes, People QuotesYou find out your mistakes from an audience that pays admission.
Edgar Bergen
The President is destroying the fabric of America with a combined policy of war, tax cuts for the wealthy, and reductions in spending for domestic needs.
Charles Rangel
Feast of the Holy Cross Does not every man feel, that there is corruption enough within him to drive him to the commission of the greatest enormities, and eternally to destroy his soul?
Charles Simeon