Too many ads that try not to go over the reader's head end up beneath his notice.
More Quotes from Leo Burnett:
I regard a great ad as the most beautiful thing in the world.Leo Burnett
Don't tell people how good you make the goods tell the how good your goods make them.
Leo Burnett
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
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Everything around a writer, or musician in the record business, probably everything in all the United States or in all of western civilization, is about competition.T-Bone Burnett
I think now, we in the international community are belatedly wanting to show our solidarity with the Somali peoples and also do our best to help them move to better times.
Jan Egeland
Gentlemen don't read each other's mail.
Henry L. Stimson