I regard a great ad as the most beautiful thing in the world.
More Quotes from Leo Burnett:
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.Leo Burnett
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
Readers Who Like This Quotation Also Like:
Based on Topics: World QuotesThe informality of family life is a blessed condition that allows us all to become our best while looking our worst.
Marge Kennedy
Gentleness corrects whatever is offensive in our manner.
Hugh Blair
Blessing is the soveraign act of God, and the power of benediction like the power of God.
John Pearson