The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
More Quotes from Leo Burnett:
A good ad which is not run never produces sales.Leo Burnett
Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.
Leo Burnett
I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,
Leo Burnett
Plan the sale when you plan the ad.
Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
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