There is no such thing as a permanent advertising success.
More Quotes from Leo Burnett:
To swear off making mistakes is very easy. All you have to do is swear off having ideas.Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
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