Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
More Quotes from Leo Burnett:
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
Plan the sale when you plan the ad.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
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I started college Pre-Med. That lasted about half a semester.
Peter Krause
With a lot of songs on this record, one verse doesn't relate to the next verse. I don't think that one day really relates to the next day in life.
Neil Young
Because if you don't have a great workforce, a great higher education system, you're not going to have the next eBay, the next AmGen, the next, you know, Miasole, and not only California but America is going to fall behind a whole new competitive context which is obviously China, India, and other countries.
Meg Whitman