Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
More Quotes from Leo Burnett:
Fun without sell gets nowhere but sell without fun tends to become obnoxious.Leo Burnett
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,
Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
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Based on Topics: Advertising Quotes, Belief & Faith QuotesBased on Keywords: circulate, penetrates
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