I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
More Quotes from Leo Burnett:
Plan the sale when you plan the ad.Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Leo Burnett
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
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I spend a year at the Hoover Institute at Stanford, researching market approaches to air pollution control.
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Nonviolence is a powerful and just weapon. which cuts without wounding and ennobles the man who wields it. It is a sword that heals.
Martin Luther King, Jr.