Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
More Quotes from Leo Burnett:
To swear off making mistakes is very easy. All you have to do is swear off having ideas.Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Leo Burnett
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Robert Kennedy
Well, I guess the sexual abuse by Mel Phillips in a sense, he had a fetish for feet. He used to play with my feet and other kids' feet, and that was his thing.
Tom Cole
No shortcomings of other people cause us to be more intolerant than those which are caricatures of our own.
Franz Grillparzer