The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
More Quotes from Leo Burnett:
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
Readers Who Like This Quotation Also Like:
Based on Topics: Advertising Quotes, Dreams QuotesBased on Keywords: warmly
Never were two people more opposite in sentiment than my companions.
William Hamilton Maxwell
I play with a fear of letting people down. That's what motivates me.
Jonny Wilkinson
If you write fiction, you're by yourself. There are certain advantages to that in that you don't have to explain anything to anybody. But when you get in with others who share the loneliness of the whole enterprise, you're not lonely anymore.
Denis Johnson