Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
More Quotes from Leo Burnett:
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.Leo Burnett
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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There was no place at all for me in my father's military world.
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