We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
More Quotes from Leo Burnett:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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Based on Topics: Hell Quotes, Product QuotesChicago seems a big city instead of merely a large place.
A. J. Liebling
When I die, I hope they don't cremate me 'cuz I'll burn forever.
Harry Caray
Do not bury our glorious orthodoxy in the treacherous pit of a spurious conservatism.
Abraham Kuyper