I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
More Quotes from Leo Burnett:
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett
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Based on Topics: Advertising QuotesBased on Keywords: debilitating
Shockingly, a University of Pennsylvania study says the number of young people addicted to gambling - largely due to increased exposure to the Internet and Internet gambling - grew by an alarming 20 percent between 2004 and 2005 alone.
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The landscapes were in my arms as I did it.
Helen Frankenthaler
For the novels I wrote before selling anything, I didn't outline much. I had a vague idea of the story.
George Stephen