Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
More Quotes from Marshall McLuhan:
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.Marshall McLuhan
All words, in every language, are metaphors.
Marshall McLuhan
There are no passengers on spaceship earth. We are all crew.
Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan
The computer is the most extraordinary of man's technological clothing it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
Marshall McLuhan
In Tetrad form, the artefact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan
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Based on Topics: Advertising Quotes, Goals QuotesBased on Keywords: handicraft, stretches
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