I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
More Quotes from Leo Burnett:
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo Burnett
When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
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Based on Topics: Speech QuotesBut as a result of that, there was, once the show ended, there was this talk for sort of four, five months about what was going to happen, and if we were going to move to Showtime, and if we were going to be bought by ABC or whatever.
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Myths are stories that express meaning, morality or motivation. Whether they are true or not is irrelevant.
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The president really shouldn't be involved in terms of dictating what course the investigation should take.
Janet Reno