If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
More Quotes from Leo Burnett:
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
Plan the sale when you plan the ad.
Leo Burnett
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo Burnett
I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,
Leo Burnett
Readers Who Like This Quotation Also Like:
To me, every hour of the day and night is an unspeakably perfect miracle.Walt Whitman
I think it is totally wrong and terribly harmful if education is defined as acquiring knowledge.
William Glasser
Given Ivan's size and power, we must remain vigilant.
Mike Rogers