The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
More Quotes from Leo Burnett:
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett
Don't tell people how good you make the goods tell the how good your goods make them.
Leo Burnett
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Based on Topics: Advertising Quotes, Opinions Quotes, Product QuotesBased on Keywords: believability
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