A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
More Quotes from Leo Burnett:I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Don't tell people how good you make the goods tell the how good your goods make them.
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Based on Keywords: din, nothin, relevancy
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