Fun without sell gets nowhere but sell without fun tends to become obnoxious.
More Quotes from Leo Burnett:
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.Leo Burnett
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
What helps people, helps business.
Leo Burnett
I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50,
Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
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I've often wondered about people that come to the profession late in life. I've wanted to be an actor since the first grade. I watched a play being performed by the third grade class, and it was... magic.
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The Court today completes the process of converting Title VII of the Civil Rights Act of 1964 from a guarantee that race or sex will not be the basis for often will.
Antonin Scalia