I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
More Quotes from Leo Burnett:
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
Don't tell people how good you make the goods tell the how good your goods make them.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
What helps people, helps business.
Leo Burnett
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Based on Topics: Advertising QuotesI've always drawn on bits and pieces of my own life.
Armistead Maupin
I learned to play guitar at a young age and converted poems and stuff that I had written to songs.
Gregory Harrison
I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
Will McDonough