To swear off making mistakes is very easy. All you have to do is swear off having ideas.
More Quotes from Leo Burnett:
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.Leo Burnett
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
There is no such thing as a permanent advertising success.
Leo Burnett
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo Burnett
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Geoffrey Faber
It's definitely a struggle to prove yourself just as a good human being. I'm so proud of who I am and what I've become, the morals I have, and the people that I'm surrounded by.
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Language is not simply a reporting device for experience but a defining framework for it.
Benjamin Whorf