Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
More Quotes from Leo Burnett:
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Leo Burnett
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
Leo Burnett
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
Leo Burnett
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Based on Topics: Advertising Quotes, People QuotesBased on Keywords: estimate, inaccurate
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