I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
More Quotes from Leo Burnett:
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
To swear off making mistakes is very easy. All you have to do is swear off having ideas.
Leo Burnett
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The creditor hath a better memory than the debtor.James Howell
I love Daredevil. I thought it was enjoyable. Okay? There were critical issues with it, and that's why I wear black, some people wear red - we are entitled to our opinions.
Avi Arad
One, with God, is always a majority, but many a martyr has been burned at the stake while the votes were being counted.
Thomas Reed