When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
More Quotes from Leo Burnett:
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.Leo Burnett
Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Leo Burnett
Don't tell people how good you make the goods tell the how good your goods make them.
Leo Burnett
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Leo Burnett
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett
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Here's something to think about: How come you never see a headline like 'Psychic Wins Lottery'?Jay Leno
It took me a long time to realize that you have to have a bit of an interlanguage with actors. You have to give them something that they can act with.
James Cameron
Europe should stick to an open economy, to competition and we should refuse protectionism. It will not save one single job in the long run to protect non-competitive industries.
Anders Fogh Rasmussen