Advertising Quotes (670 Quotes)



    I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

    Many media companies have already either stayed too long on the sidelines or bungled their online efforts. Portals give them the perfect opportunity to play catch-up. These sites bring programming expertise to the table, while big media companies bring off-line promotions, advertising relationships, attractive content, and deep pockets.


    That's perhaps the most uncertain piece of the forecast. There's a lot of pent-up demand for mobile experiences, but the user base isn't there to drive an advertising model.


    Infinity knows first hand the importance of providing compelling content in a way that is convenient, immediate and user friendly. Advertising Week 2005 offers an impressive lineup of events, spread out over a number of venues and time periods. This partnership will benefit those within the industry not in attendance, as well as showcase the entire ad community beyond its core audience.


    NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.

    Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

    To be grown up is to be settled, comfortable, stable, responsible, and secure. Those are bad conditions for advertising, which depends on our sense of insecurity, anxiety, and incompleteness.




    Yahoo is still seen as heavily dependent on advertising, and since there is no clear recovery in the ad market yet, people aren't getting excited about Yahoo. In reality, Yahoo has diversified outside its core advertising market, and growth there will help it grow the top line nicely.

    While the advertising market remained challenging in the third quarter, our earnings were better than we expected as advertising revenue growth improved in late September. This was particularly true at The New York Times Media Group, where advertising revenues rose 2.9 percent.


    There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.


    One of the factors contributing to retail margin pressures in January was a shift in advertising to later in the year, in support of Target's evolution to more a department store and gift destination.



    The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers. There is an expectation that after six to nine months of calling on traditional advertisers, dollars will come pouring in. Our research suggests that turning 'toe-dipping' budgets into real dollars may take over two years.

    I probably get half my ideas when I'm out selling advertising. I'm already in the mode when I'm trying to get creative. You just pay attention. You have to.



    Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

    While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.


    There's always a disclaimer that says these have not been proven to be true. And, you can always have a different result than what we're advertising. That should be a real warning flag for people to realize that maybe everything here is not all it's cracked up to be.



    There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.



    As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.


    Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

    The write-downs are more of a reflection of what's happened in the past rather than an indicator of the future. The value of television and radio stations have clearly declined in the last three to four years as those media compete with other forms of advertising, namely the Internet.

    I've always had a complicated relationship with advertising. It's everywhere, and it's becoming more and more parasitic. Yet, because it's everywhere it has the power to influence people positively as well as negatively.


    Advertising signs that have been misplaced, are expired or have been put up in advance of a sale's start date can wind up costing consumers much more than they expected to be charged. Many consumers do not watch the register or do not check receipts while still in the store and will only find out later, if at all, that they have been overcharged.


    Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.


    If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies.


    With switched video or broadcast, we now understand how to overcome issues. And it's all about enhancing around the advertising model. We're changing the model of the broadcast channel.



    Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.



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