Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
More Quotes from Josh Bernoff:
Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.Josh Bernoff
The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.
Josh Bernoff
Mark down the date. Today is the beginning of the end of the television schedule.
Josh Bernoff
The advertising model is extremely simple and very attractive you simply put your 30-second commercial in front of the video.
Josh Bernoff
If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.
Josh Bernoff
Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
Josh Bernoff
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