The advertising model is extremely simple and very attractive you simply put your 30-second commercial in front of the video.
More Quotes from Josh Bernoff:
For the most part, Internet TV is still like the minor leagues, ... It's stuff that wasn't good enough to get on the air, or too short to get on the air.Josh Bernoff
Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.
Josh Bernoff
I thought they would start higher and work their way down. The problem is, you can't go up.
Josh Bernoff
Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.
Josh Bernoff
It's the democratization of the media.
Josh Bernoff
You can take it to the bank that two years from now they'll all have pretty much the same deal. The most popular programs will be on V. O. D. and the reason is there's money to be made here.
Josh Bernoff
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God is another name for human intelligence raised above all error and imperfection, and extended to all possible truth.William Ellery Channing
Fame and tranquility can never be bedfellows.
Michel de Montaigne
I now add, farther, that the apostle's argument is so far from proving it to be the duty of people to obey, and submit to, such rulers as act in contradiction to the public good, and so to the design of their office, that it proves the direct contrary.
Jonathan Mayhew