Josh Bernoff Quotes (37 Quotes)

Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea.

The advertising model is extremely simple and very attractive you simply put your 30-second commercial in front of the video.

The result Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.

Mark down the date. Today is the beginning of the end of the television schedule.

Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.

Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.

Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.

The cable operator almost has a responsibility to give you a tool to better figure out what to watch, now that it's given you all those choices.

It's the democratization of the media.

People would go right back to stealing music.

On-demand services are the future of entertainment delivery. CDs, DVDs, and any other forms of physical media will become obsolete.

People hate the music labels so much now that I don't think this can make things any worse.

The future of media is in these niche markets. And as niches go, this one -- women -- is pretty big. NBC doesn't have any properties currently that address this group.

They need an answer that doesn't sound anti-consumer and yet preserves the system they've built for themselves. I can't think of a response that satisfies both of those requirements.

This is the complete explosion of the distribution model for television. Today is the last day the schedule for television programming makes a difference.

You can take it to the bank that two years from now they'll all have pretty much the same deal. The most popular programs will be on V. O. D. and the reason is there's money to be made here.

One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.

Stores will close. It's already happening. Being a music store by itself is a declining business.

Consumers say they're ready and willing to pay for downloaded content,

For the most part, Internet TV is still like the minor leagues, ... It's stuff that wasn't good enough to get on the air, or too short to get on the air.

Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.

Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.

Can you scare people into stopping The answer is Yes.

Even if somehow the company captured 10 percent of the market this year -- which would be an enormous feat -- it would still only be a 30 million business. The company will sell over 1 billion in CDs this year in its stores. Why is it doing this It doesn't make sense.

With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.

The Olympics is a thousand little bits, and broadcast TV struggles in that situation. It cries out to allow people to get more information on demand and get notified about what they're interested in.

If you're somebody who rents an awful lot of movies, this is potentially attractive.

The right price has nothing to do with greed. It has to do with demand.

There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.

I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.

It is a classic chicken-and-egg thing. If they get the content, people will come and use it. And if people come and use it, then folks will want to make their content available on the system.

The extension won't save the company, but the absence of it would have been really bad.

How long he takes and how good a job he does determines the profitability of his company, ... I have three years of graduate study in mathematics at MIT, and I couldn't do that job.

I thought they would start higher and work their way down. The problem is, you can't go up.

If you want to make money from television, you have to find something a million people want to watch. If you want to make money on the Internet, maybe all you need is thousands or even hundreds.

Consumers have spoken -- they are tired of paying the high cost of CDs and DVDs and prefer more flexible forms of on-demand media delivery,

To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,