Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.
More Quotes from Josh Bernoff:
There's a huge market for ad-supported streaming video, and it's growing rapidly. The more video there is, the more people try it out and the more advertising money gets made.Josh Bernoff
To succeed on TV, an interactive application needs to work for viewers who have a remote in one hand and a beer in the other,
Josh Bernoff
It's the democratization of the media.
Josh Bernoff
One thing they do that's actually pretty interesting is their video search, which is designed to look across the whole Internet. That's pretty valuable.
Josh Bernoff
People would go right back to stealing music.
Josh Bernoff
I expect it will be pretty successful. It will expand the audience for their popular television programs and bring them some revenue.
Josh Bernoff
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Based on Topics: Advertising QuotesBased on Keywords: skipping
I beseech you, in the bowels of Christ, think it possible you may be mistaken.
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Do not suppress it - that would hurt you inside. Do not express it - this would not only hurt you inside, it would cause ripples in your surroundings. What you do is transform it.
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