Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
More Quotes from John Wanamaker:
Nothing comes merely by thinking about it.John Wanamaker
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .
John Wanamaker
Keep up the old standards, and day by day raise them higher.
John Wanamaker
If we could only make our hands move as actively as our tongues, what wonders we could accomplish Almost everyone loves to hear his own voice. It is so easy, too Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would he enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.
John Wanamaker
Courtesy is the one coin you can never have too much of or be stingy with.
John Wanamaker
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Based on Topics: Advertising Quotes, Lies & Deceit QuotesBased on Keywords: deception, detrimental, seeming
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