Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
More Quotes from William Bernbach:
With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it.William Bernbach
Our job is to bring the dead facts to life.
William Bernbach
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.
William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach
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Based on Topics: Advertising Quotes, Art Quotes, Science QuotesBased on Keywords: persuasion
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