There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
More Quotes from Morris Hite:
It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.Morris Hite
If you have a good selling idea, your secretary can write your ad for you.
Morris Hite
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
Morris Hite
To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.
Morris Hite
Readers Who Like This Quotation Also Like:
Based on Topics: Advertising QuotesBased on Keywords: den
We were made to exercise. We feel better.
Bob Greene
The actor should not play a part. Like the Aeolian harps that used to be hung in the trees to be played only by the breeze, the actor should be an instrument played upon by the character he depicts.
Alla Nazimova
Friends... they cherish one another's hopes. They are kind to one another's dreams.
Henry David Thoreau