Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time.
More Quotes from Morris Hite:
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.Morris Hite
Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite
If you have a good selling idea, your secretary can write your ad for you.
Morris Hite
No agency is better than its account executives.
Morris Hite
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
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