Human beings are very complicated, and there are a lot of interesting barriers we set up (to justify behaviors that aren't in our best interests). The key to advertising is not to bash them down with a battering ram but to coax out the positive behaviors.
Advertising Quotes (670 Quotes)
Advertising is speech. It's regulated because it's often effective speech.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
The growth in online advertising is showing no sign of slowing down. The internet is an exceptional medium in that it now acts as a source of entertainment, information and communication for the majority of the UK population. Advertisers are realising this, and allocating their budgets accordingly.
Early to bed, early to rise, work like hell, and advertise.
It gave him free exposure. It was like a free campaign ad. He never had the money to do much advertising, so that was like the beginning of his advertising campaign.
There are several reasons that sponsors come to these events. Advertising. Exposure. To attract people to their product and interaction with other businesses.
The FDA did nothing to assure that the proper trials were conducted, but at the same time allowed mass-marketing campaigns with hundred of millions of dollars supporting direct-to-consumer advertising.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
We have always said that advertising is just the icing on the cake. It is not the cake.
Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.
We are in the proposal stage. We have a council subcommittee working through the details on the length of lease, profit-sharing and what goes into the lease along with prohibitive advertising.
For the Medicare drug benefit to continue without breaking the federal budget, it will be critical that medicines are prescribed based on their effectiveness and track record, not on advertising campaigns.
The results also contradict claims that advertising is unrelated to youth drinking amounts that advertising at best causes brand switching, only affects those older than the legal drinking age or is effectively countered by current educational efforts.
The big media players will ultimately have higher stock prices but it's getting out from all these challenges both on the advertising side and the content side that is causing some stagnation in the shares.
We need to look at our own profession, and work to ensure that our own colleagues are not contributing to the lack of respect and understanding of the legal system by misleading or misinforming the public through inappropriate - or even sleazy - advertising.
Growth in specialty advertising was a little lower than expected but subscriber revenue growth outperformed expectations and overall specialty revenue growth for the first quarter was in line.
In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
John has done a terrific job of developing and growing the advertising partnerships at ESPN, the radio industry's number one sports brand. I am very glad to have John on our team.
A vice president in an advertising agency is a molehill man who has until 5 PM to make a molehill into a mountain. An accomplished molehill man will often have his mountain finished even before lunch.