There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
More Quotes from Fairfax Cone:
Advertising is what you do when you can't go see somebody. That's all it is.Fairfax Cone
The inventory goes down the elevator every night.
Fairfax Cone
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I've loved it, but I have a wife and two children.
Joe Mantegna
There's a way in which these guys all think absolutely media, day and night. Access is what it's all about, so they spin 24 hours a day and that's a problem.
Michael Ignatieff