The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers. There is an expectation that after six to nine months of calling on traditional advertisers, dollars will come pouring in. Our research suggests that turning 'toe-dipping' budgets into real dollars may take over two years.
More Quotes from Holly Becker:
We believe Yahoo will remain volatile until it can prove that its online ad model can evolve in this new, more difficult environment.Holly Becker
Furthermore, eBay -- which has held up relatively well versus other leading Internet companies -- has little valuation support.
Holly Becker
Yahoo is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.
Holly Becker
Even after a 90 percent decline, we still think the stock is expensive, trading at 91 times 2001 earnings per share and 45 times earnings before interest, taxes, depreciation and amortization.
Holly Becker
We are hopeful that the company will lay out more conservative guidance for 2002 as a means to rebuild credibility with investors.
Holly Becker
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