We wanted to move beyond toe-dipping and really dive in. Almost half of the 41 million Hispanics in this country watch only or mostly Spanish language television, and we want to bring that audience to ABC.
More Quotes from Stephen McPherson:
In terms of creative, (the opening on Monday) gives us greater platform to go out there and develop. In terms of profitability, our strength there would be excessively increased given the absence of football.Stephen McPherson
Once we saw it was not launching, we felt like unfortunately it was not going to get better and we had to make a change.
Stephen McPherson
There is no conspiracy here.
Stephen McPherson
Given the fact that the Olympics is an 800-pound gorilla for the next two weeks, we're happy to see that we can perform against them.
Stephen McPherson
These shows are great additions to our network and continue ABC's creative and ratings momentum. I applaud all the tremendous work that has gone into making both of these series.
Stephen McPherson
A lot of people had not seen the shows because they were not English speaking but were TV watchers, and were enthralled with them and wanted more.
Stephen McPherson
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Based on Topics: Television QuotesBased on Keywords: hispanics, toe-dipping
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