Advertising Quotes (670 Quotes)





    We are approaching the establishment of Arc Detroit as a way to change the focus of our agency and become a model for how Leo Burnett should organize and work. Our focus will be on idea-generation as opposed to advertising. We might communicate the idea through a digital communication, CRM activities, TV, print or a promotion. The key is to develop a strong idea and then determine the means to communicate it.

    Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.


    James Packer said this week that new technology had made the newspaper game very scary ... Newspapers have never operated in a more dynamic and challenging, fragmented environment but they're a fantastic vehicle for news, entertainment and for advertising, and they will remain so.

    For a long time, because it goes against the message that the advertising world sends to you, they were ashamed they didn't have the coolest clothes, the coolest cars, couldn't afford to go here, buy this and do that. I think we finally all got together and went, 'You know what We like being this way.'


    Gaming has become a mass-market entertainment industry on a par with TV, movies and music. Segments such as video game advertising, set to become a market worth close to 3 billion by 2011, will result in the further maturing of this industry. The ability to play music and media from powerful consoles and handhelds will drive overall industry growth as consumers begin to view gaming devices as one-stop-shop entertainment platforms.

    Although advertising is communication unusually candid about its motivation, Americans love to loathe it. As society becomes more complex and opaque, as social processes seem more impersonal and autonomous, and as elites of experts become more annoying, more people are tempted to think that some they is manipulating us, using, among other dark arts, advertising.

    Looking ahead, we continue to foresee an excellent year for Knight-Ridder. Advertising strength has grown each quarter, and we are optimistic that the fourth will be strong as well.


    The database management companies have a tremendous asset in that they are hosting the customer data, which answer a lot of the questions of where and how to advertise. I think that's why this industry is growing as quickly as it is.

    Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.


    In advertising, photography, design, web development and publishing, our creative customers change the way the world looks every day. Logitech has delivered an exciting new way for our customers to work with Adobe software, ensuring more than ever our place at the heart of every creative workflow.

    What the CMA did was bring the awards to the place where the press and the advertising community were rather than try to bring the press and the advertising community to Nashville,


    What advertisers are finding, and what our research demonstrates, is that the more they utilize both forms of advertising on the Yahoo network, the better they do with each.

    We're glad to have someone of Tom's abilities rejoin our team. He brings a wealth of knowledge on the advertising needs of our customers and a deep understanding of the role of community newspapers.


    If you've got one name, Macy's, you can save a tremendous amount of money in supplies, marketing cost, advertising umbrella, promotions. You enhance your margin because you're buying more. It's just a fantastic way to do things,

    Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.


    When I get the redesign launched, there will be minimal advertising. I'm doing this because I believe I've found a tasteful and non-intrusive way to help support my family.



    In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.

    Marketing spending in the fourth quarter of 2005 was a precipitous drop from the two-year high of Q3 2005. Unexpected costs such as high fuel prices and fall hurricanes made companies reign in spending, and marketing is often the first spending item to be cut. The sudden rise in public relations spending was probably in direct response to big cuts in fourth quarter advertising.



    Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.

    The Master Settlement Agreement placed significant restrictions on the advertising and marketing practices of the tobacco companies, and also provided funding for an effective anti-smoking public education campaign targeted directly at youth. These new numbers conclusively demonstrate that the combination of these two factors -- together with the hard work of the Attorneys General and the public health community -- has resulted in major reduction in smoking rates since the MSA was signed.



    The economy of Hong Kong is going through a painful restructuring. Advertising is getting more competitive and there's tremendous pressure on editors and reporters to boost sales,

    It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.


    That decision was definitely not made from pressure from the school board. It was made in light of our stance at the time in terms of political advertising.


    In addition to building one of the largest audiences of active car shoppers anywhere, our focus on quality is clearly reflected by this study. Whether it's through our 100 million dollar investment in advertising and promotion, or our powerful partnership network, we're committed to bringing quality, in-market car shoppers to our listings, and ultimately to our dealer partners. By providing our visitors with industry leading vehicle search functionality, more than 1.4 million vehicle listings and the resources they need to support their buying decision, we turn shoppers into buyers.



    Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

    I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.

    The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.


    Knowledge of music business gives us access to artists, talent and a unique approach to performing services for advertising. Not to mention the branding implications of unique music with original sense for linking an advertiser, its message and its target.

    As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to decline in spite of the increase in alcohol advertising that accompanied the introduction of several new brands that year.




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