Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
More Quotes from Jay Chiat:
Charlie Rose is the ultimate ad.Jay Chiat
Taking risks gives me energy.
Jay Chiat
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
Jay Chiat
Right now most of the communication going on about technology seems unnecessarily obscure and overly technical. Apple still seems to do the best job.
Jay Chiat
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Jay Chiat
I like the Gap ad, the khaki one. I liked that.
Jay Chiat
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My greatest concern is that the emergence of this technology without the appropriate public attention and international controls could lead to an unstable arms race.
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Now I have children of my own. They ask their mother what will I be. Will I be handsome, will I be rich?
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