Charlie Rose is the ultimate ad.
More Quotes from Jay Chiat:
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.Jay Chiat
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
Jay Chiat
Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.
Jay Chiat
In the '20s they were telling us wed all have our own private plane and take vacations to the moon.
Jay Chiat
You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
Jay Chiat
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay Chiat
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Companions, in misery and worse, that is what we all are, and to try to change this substantially avails us nothing.
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The difference between an optimist and a pessimist? An optimist laughs to forget, but a pessimist forgets to laugh.
Tom Bodett