But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
More Quotes from Jay Chiat:
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.Jay Chiat
Right now most of the communication going on about technology seems unnecessarily obscure and overly technical. Apple still seems to do the best job.
Jay Chiat
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
Jay Chiat
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Jay Chiat
It's hard to build a brand, competitively, and tell people what you do as well.
Jay Chiat
If you really think about it, when watching television, you have product placement all the time.
Jay Chiat
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