Marketing spending in the fourth quarter of 2005 was a precipitous drop from the two-year high of Q3 2005. Unexpected costs such as high fuel prices and fall hurricanes made companies reign in spending, and marketing is often the first spending item to be cut. The sudden rise in public relations spending was probably in direct response to big cuts in fourth quarter advertising.
More Quotes from Carl Howe:
The whole idea of the 'X Internet' is that it has to be much more experiential. Now we have to create more of an experience for the user, something that's much more interactive. And it has to be tied more to the real world.Carl Howe
The Internet is a great public medium for exchanging information. But if you have information that you don't want to exchange, it's not a good idea to put it out there.
Carl Howe
If you're going to put information like that on the Web, you'll want to see if the service provides encryption where only you have the key. If they don't provide that level of protection, don't use them.
Carl Howe
I don't know that they're going to get it cheaper than free. The post office is not the place to look to for the next greatest thing on the Internet.
Carl Howe
It's about not having to run wires into every room. It's about being able to bring in a little device that you attach to your phone line that basically takes your Internet access and makes it available to every room in your house without wires.
Carl Howe
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