Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to get terms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
More Quotes from Olivia Goldsmith:
The secret to true happiness is a combination of low expectations and insensitivity.Olivia Goldsmith
As difficult as it is for a writer to find a publisher -admittedly a daunting task - it is twice as difficult for a publisher to sort through the chaff, select the wheat, and profitably publish a worthy list.
Olivia Goldsmith
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