Don't tell people how good you make the goods tell the how good your goods make them.
More Quotes from Leo Burnett:
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.Leo Burnett
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
Leo Burnett
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Leo Burnett
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
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