The more informative your advertising, the more persuasive it will be.
More Quotes from David Ogilvy:
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
Advertising is only evil when it advertises evil things.
David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Readers Who Like This Quotation Also Like:
Based on Topics: Advertising QuotesBased on Keywords: informative, persuasive
I'm reading scripts, desperately wanting to work. I've set a couple of things up for next year.
Charlie Hunnam
Healthy people are invalids who don't know it.
Jules Romains
The warrior may fight for gold or for an immediate gain, or for something to take home for the winter to feed the family. The soldier is part of a more complex society. He's fighting for a group ethic of some sort.
C. J. Cherryh