I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
More Quotes from David Ogilvy:
You make the best products you can, and you grow as fast as you deserve to.David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
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Based on Topics: Advertising Quotes, Purposes QuotesBased on Keywords: appropriations, marginal, raid
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