A good advertisement is one which sells the product without drawing attention to itself.
More Quotes from David Ogilvy:
If it doesn't sell, it isn't creative.David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
There is one category of advertising which is totally uncontrolled and flagrantly dishonest the television commercials for candidates in Presidential elections.
David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
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