Our business is infested with idiots who try to impress by using pretentious jargon.
More Quotes from David Ogilvy:
You make the best products you can, and you grow as fast as you deserve to.David Ogilvy
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recap
David Ogilvy
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
The more informative your advertising, the more persuasive it will be.
David Ogilvy
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If you want to grow, you must learn to let go.
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